MAISEL DAY
For the 2019 FYC campaign, Amazon Prime wanted to make sure Emmy voters couldn’t ignore the 1950’s charm that is The Marvelous Ms. Maisel. Our answer was Maisel Day, an entire day painted pink. ‘Maisel Day’ took over 28 locations across the LA to roll back pricing to 1959, some going even further to transport patrons back to 1959 styles. Iconic restaurants, like Canter’s Deli, were serving a ‘Maisel’ Pastrami Sandwich for 99 cents, while Drybar offered the ‘Mrs. Maisel’-inspired look for only $2.
Role: Concept/Copywriting
