THE HBO BOX
HBO asked us to engage Gen-Z college students who may not have a relationship with the HBO brand. Our answer involved thinking inside the box. The HBO Box is a 100% cardboard box that makes escaping your roommate a reality - giving college students a moment alone to watch, well, whatever it is they want to watch from the privacy of their own box.
While the premise may be ridiculous, we made real versions of the box available to college students via Twitter.
Role: Creative Director
