Role: Copywriter
Every summer Nike brings out the best of the best in New York to compete for their borough. It’s not the bright lights of Madison Square Garden, but those who have built their own legend on the playground, where heroes are made and stars are often born.
This year, for Nike’s Sport Changes Everything campaign, we took to the famous streetball playgrounds across the five boroughs to meet the people you don’t hear about on ESPN, but shape the culture in outsized ways.
Role: Creative Director/Copywriter
Commercials for the New York Yankees single game tickets, which aired during games, in taxis and in stadium.